Perceived Visual Informativeness (PVI)

Perceived Visual Informativeness (PVI) Scale

  1. The images contained essential information.
  2. The visual information in the [message] was clear.
  3. The images made other ideas easier to understand.
  4. The images were large enough to see.
  5. I found the images in the [message] informative.
  6. Images in the [message] helped me understand the rest of the content.
  7. I think the images from the [message] are worth remembering.

Response options for all items are strongly disagree, disagree, neutral, agree, strongly agree (5 pt. scale)

Descriptive Statistics:

King et al. (in press): M = 3.84, SD = .84, α = .91

Citation Information:

King, A. J., Jensen, J. D., Davis, L. A., & Carcioppolo, N. (2014). Perceived visual informativeness (PVI): Construct and scale development to assess visual health information in printed materials. Journal of Health Communication, 19(10), 1099-1115.