Example publications:

Jensen, J. D., Ratcliff, C. L., Yale, R. N., Krakow, M., Scherr, C. L., & Yeo, S. K. (2018). Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators. Communication Monographs, 85(2), 245-262.

O’Keefe, D. J., & Jensen, J. D. (2011). The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications. In R. Batra, P. A. Keller, & V. J. Strecher (Eds.), Leveraging consumer psychology for effective health communications: The obesity challenge (pp. 171-185). Armonk, NY: M. E. Sharpe.

O’Keefe, D. J., & Jensen, J. D. (2009). The relative persuasiveness of gain- and loss-framed messages for encouraging disease detection: A meta-analytic review. Journal of Communication, 59, 296-316. (Earlier version was an ICA Top Paper in Health Communication)

O’Keefe, D. J., & Jensen, J. D. (2008). Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review. Communication Studies, 59, 51-67.

O’Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644. (2008 Distinguished Article/Chapter in Health Communication)

O’Keefe, D. J., & Jensen, J. D. (2006). The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages. Communication Yearbook, 30, 1-43.