HCAT routinely presents papers at the Broadcast Education Association (BEA). At BEA 2023, we were honored with a Top Paper in the Research Division. Led by Yi Liao, the manuscript reported the results of message experiment testing the theory of empathetic authenticity.

Liao, Y., Adams, D. R., Owens, C., & Jensen, J. D. (2023, April).  Empathy, validation, and branding: Testing the theory of empathetic authenticity. Paper presented at the annual meeting of the Broadcast Education Association in Las Vegas, NV.