Dan O’Keefe and I received the Distinguished Article/Book Chapter in Health Communication from NCA’s Health Communication Division. The award was for our meta-analysis of loss/gain framing research. That project took several years to complete, and yielded multiple publications, but our analysis in Journal of Health Communication seemed to have the biggest impact.

I learned a lot over the course of this meta-analysis. Actually, you learn a lot whenever you are in Dan O’Keefe’s presence. More than anything he taught me to be more patient.

O’Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of Health Communication, 12, 623-644.