Tailoring and Targeting

Example publications:

Ratcliff, C. L., Kaphingst, K., & Jensen, J. D. (2018). When personal feels invasive: Foreseeing challenges in precision medicine communication. Journal of Health Communication, 23(2), 144-152.

Christy, K. R., Jensen, J. D., Sarapin, S. H., Yale, R. N., Weaver, J., & Pokharel, M. (2017). Theorizing the impact of targeted narratives: Model admiration and narrative memorability. Journal of Health Communication, 22(5), 433-441.

Jensen, J. D., King, A. J., Carcioppolo, N., Krakow, M., Samadder, N. J., & Morgan, S. E. (2014). Comparing tailored and narrative worksite interventions at increasing colonoscopy adherence in adults 50 – 75: A randomized controlled trial. Social Science & Medicine, 104, 31-40. [click here for the Perceived Message Relevance scale] (2015 Golden Anniversary Monograph Award)

Jensen, J. D., King, A. J., Carcioppolo, N., & Davis, L. A. (2012). Why are tailored messages more effective? A multiple mediation analysis of a breast cancer screening intervention. Journal of Communication, 62, 851-868. [click here for the Perceived Message Relevance scale]