Immersion Lab

Film Festivals 2021

HCAT lab goes to Sundance Film Festival every year. It’s a wonderful chance to see films, interact with media professionals, learn about emerging technologies, and cultivate relationships with talented individuals working in AR/VR content creation. In 2021, most film festivals were either partially or entirely virtual. We started the year with Sundance and Ended with…

Sundance 2018

We love to go to Sundance Film Festival each year because (1) it is awesome, (2) it is nearby – Park City, UT), and (3) it is a wonderful opportuunity to learn about cutting edge communication technology (e.g., VR and AR).  Sundance is approximately 11 days long and the lab was out and about the…

VR video – A Bad Air Day in Salt Lake City

My lab recently purchased a Nokia Ozo pro grade immersive camera. As a test of the camera, we decided to film both a good air quality day in the valley (August 30th, 2016 – a green day), and a bad air quality day (January 1, 2017 – an orange day). We filmed the valley from a trail just below the H Rock. The video begins with a good air quality day (August 30th) and then transitions to a bad air quality day (January 1st).

The Sundance Film Festival just launched a new initiative focused on climate change and environmental awareness. The 2017 festival showcases 14 innovative projects devoted to this theme, including An Inconvenient Sequel (which HCAT members attended last night!). Our air quality immersive video parallels Sundance’s initiative as well as their groundbreaking work in VR.

Click here to view our video on YouTube. Make sure you have the YouTube app downloaded in advance:

 https://youtu.be/4RznVHmaF-4

HCAT goes to Sundance 2017

The Sundance Film Festival is a wonderful gathering of media and communication professionals in Park City, UT. As such, HCAT lab spends quite a bit of time going to shows, meeting with industry folks, and checking out the latest gadgets. For example, last year we were introduced to the Nokia Ozo camera at Sundance, and…

iMotions training

HCAT lab recently purchased a biophysiological measurement system from iMotions. The system allows us to measure eye movements, emotional response, and heart rate (among others). We’ve been interested in biophysiological measurement for years, and have conducted several eye tracking studies via the labs at Texas Tech  (Andy King) and BYU (Kevin John). But now we…

Grad seminar explores immersion 

In Fall 2016 I taught a 7000-level grad seminar called Communication Theory. Ten wonderful grads were in the class, including MA and PhD students.  We spent the semester exploring constructs and practicing how to think more abstractly. I used immersion as a practice construct as it is both timely and enduring. The students learned how…

HCAT at BEA in Las Vegas

Mindy Krakow and I traveled to BEA this year to present research and receive a few awards. Mindy received an award for her dissertation (congrats Mindy!) and we won a top paper in the research division (congrats us!). We also enjoyed stopping by NAB and learning more about VR equipment. Nokia was there, so it was a great opportunity to chat with them about our new camera.

Plus we went to two great shows: La Reve and Ka.

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